The GAF booth was really buzzing with activity this year! In fact, our presence at Greenbuild has grown every year, as it has become increasingly strategic for us to reach the green building marketplace and this year was no exception. To top it off, we recently became one of very few manufacturers (and perhaps the only roofing manufacturer) to be USGBC Platinum members.
The theme of our booth this year was ‘RUv4 Ready’, which emphasized all that we have done to be ready for LEED® version 4 (commonly known as LEED v4). It’s all about transparency: what is the content of the materials that are selected, and what are their energy and environmental impacts on the building over its lifespan. To emphasize our readiness for LEED version 4, we published three Health Product Declarations (HPD’s) which are an extended listing of material ingredients for our EverGuard® and EverGuard Extreme® TPO, as well as our EnergyGuard® PolyIso insulation. Plus, we prepared Environmental Product Declarations (EPD’s) for EverGuard® and EverGuard Extreme® TPO. So if you’re building a v4 project, GAF is ‘v4 ready’, and all of these documents can be found on Greenwizard.
LEED v4 is all about the future of the building industry. To emphasize that future, we also featured noted architect Wayne Visbeen in our booth. Wayne's firm is the winner of 11 American Institute of Building Design awards in 2012 alone. Wayne knows how to communicate with architects at all levels of experience, but at this show he took the extra time to talk to architecture students about how to successfully transition from school to their professional careers. Since we are all still learning about green building, this message was particularly powerful.
To top it all off, we featured a presentation by Alex Wilson, president of the Resilient Design Institute and cofounder of Building Green. Resilient design emphasizes a building’s readiness to withstand heavy storm activity and provide shelter for human occupants while the grid is down, such as during Superstorm Sandy. Alex’s appearance drew a crowd and created great buzz through the show floor!
Did you attend Greenbuild? What were some highlights for you at the show? What should we be thinking about for next year’s show in New Orleans?