Hi, I'm Tony Ruffine, Vice President of Sustainability and Solar. Marty asked me to put together a blog post about what GAF sees in the market. One trend I’ve noticed so far this year is that more mainstream publications are writing about sustainable practices in buildings. All of us in the market notice these sorts of things: architects are asking about reflective roofing, distribution partners want to make sure that products are designed to ship and store efficiently, homeowners are asking about recycling and commercial property owners are thinking about their rooftops as a potential location for solar. The above line from an article I saw summed up the trend for me—energy efficient design is something all of us are looking for.
Readers of Marty’s blog know that GAF takes these challenges seriously—and have seen the steps that Marty has taken to keep sustainability important in everything we do at GAF (I particularly like the addition of the Fuelly to his truck). GAF certainly eliminates waste and energy use in everything we do and I am sure that most of the roofing contractors and distributors we work with do the same.
The new thing we all have to do is to teach. We have seen how important it is for the roofing industry to take the lead in teaching our customers how roofing has an important is in sustainable design. Last year, GAF launched an innovative partnership with the CMRA to help contractors find local shingle recyclers. During our recent sales meeting, we launched several programs that will help contractors and distributors talk to their customers about sustainability and to make their own businesses more sustainable. We encourage the industry to talk about the topics I mentioned above, or some of the other topics covered in Marty’s blog (like energy audits) and to work with the right partners in your area to help tell the roofing story. This year we will be talking about more programs and alliances, as well as experimenting with new sustainability tools. Are there groups in your area that help you tell the sustainability story, or questions that homeowners and building owners ask about roofing that are hard to answer? Let us know. It is up to all of us to make sure that people know how significant roofing is to sustainable building.
[Thanks for the interesting post, Tony - Marty]