We tell our contractors, if you’re not selling green, you’re missing one of the greatest market shifts in history. This shift isn’t slowing down, it’s speeding up. Here are some of the big changes we see coming:
- Zero everything: zero waste plants, zero net energy buildings, zero waste construction, zero down solar financing.
- Existing Buildings More Important: The LEED Rating System, that compares the ‘green-ness’ of buildings, keeps growing, and is now in use in 161 countries. Of the types of buildings rated (homes, schools, new construction, etc), LEED for Existing Buildings is now the #1 rating system. That means more Existing Buildings are choosing to get rated than any other type.
- New Codes: The International Green Construction Code (IgCC) will get adopted by more municipalities. It’s aimed at commercial buildings, and when it gets adopted, it applies to both existing and new construction.
- Increased importance of water issues: we’re not hearing Zero Net Water Use buildings yet, but that’s where things will probably head.
Hidden in these trends continues to be a great opportunity for roofing contractors – because renewable energy and rainwater reclaim typically go on the roof; because Existing Buildings need something called Commissioning to be eligible for LEED rating, and commissioning involves a full roof inspection and maintenance plan; and because the IgCC will drive business for recyclable and reflective materials, as well as energy conservation, plus a ‘Building Service Life Plan’, in which proper roof design and maintenance are critical.